Margaret O. Agada-Mba

Pan Atlantic University, Nigeria

Title: Open Defecation-Free Communication Interventions and Contextual Dynamics in the South-South Region of Nigeria: A Case for Unified Intervention Approaches

Abstract

Open defecation (OD) practice in the South-south region of Nigeria continues to constitute significant threat to public health despite decades of open defecation-free (ODF) interventions. Studies have attributed the prevalence of this sanitary practice largely to the region’s peculiar contextual dynamics among other factors. How these factors alongside popular intervention approaches combine to render ineffective efforts aimed at sustainably attaining open defecation-free (ODF) status for the region is yet to be fully understood and appreciated. Therefore, the study’s main objective is to investigate how contextual dynamics impacts response to open defecation-free interventions, effectiveness of ODF communication intervention and explore suitable approaches to sustainably rid the region of OD. The study deploys qualitative research design. Specifically, the study uses extensive literature review of studies within the region to understand in-depth the issues impacting ODF. It also uses empirical approaches such as the key informant interview (KII) to generate new tangents that can be leveraged to productively navigate the region. Results, conclusions and recommendations will be provided when the study is concluded.

Biography

Margaret O. Agada-Mba holds a PhD in development communication from the department of Mass Communication, University of Nigeria Nsukka. She has practiced as a broadcast Journalist during which she raised awareness for a number of development initiatives of different organizations as well as the government’s’. Margaret was a media consultant for the European Union and UNICEF integrated water resource management (IWRM) in the Cross River Basin. She is also a researcher and was a participant in the UNICEF rolling behavioural research programme. Margaret has taught in three Nigerian Universities (Nasarawa State University, McPherson University) and is currently a faculty at the School of Media and Communication, Pan Atlantic University, Nigeria. She has published several articles in the areas of media and communication, public health, and culture. Margaret is a reviewer for three academic journals (Journal of Water and Sanitation, Academia Edu, and Journal of Asian and African Studies) with focus in public health and communication. Margaret also trains Journalists specialized in the areas of the environment and nutrition to productively drive awareness of development interventions through effective writing and presentation of media contents. Margaret is currently the communication and visibility Non-Key Expert for the Nigerian Climate Change Response Programme (NCCRP).

4th World Congress on Primary Healthcare and Medicare Summit

Margaret O. Agada-Mba

Title: Open Defecation-Free Communication Interventions and Contextual Dynamics in the South-South Region of Nigeria: A Case for Unified Intervention Approaches

Abstract

Biography

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